Tourism Marketing: Portugal Distinguished Abroad as the Destination Brand of The Decade ♦ Turismo Centro de Portugal was ranked in the top 5 in the “Destination Brand of the Decade” category, at the “The Travel Marketing Awards”, prizes awarded, in London, to brands and organizations in the tourism sector that stand out in different aspects. Secrets From Portugal is pleased to bring you this information, and couldn’t be more proud of the amazing country we are pleased to call home, Portugal.
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In the category in question, the first place went to Northern Ireland Tourism. Turismo Centro de Portugal was among the finalists of that tourism marketing award, delivered this week, as well as tourism organizations from Japan, Malta and Western Australia.
The “The Travel Marketing Awards”, born in 2009, are the most coveted marketing awards in the tourism and travel sector, underlines the Portuguese regional tourism entity, in a statement. And the category that earned him a place in the top 5 emerged just this year, associated with destinations that stood out between 2010 and 2019, due to its growing reputation, the development of new markets or the increase in the number of visitors.
“It is the recognition of a permanent effort to promote the Centro de Portugal brand, which has gained increasing notoriety and visibility with the public”, defended the president of Turismo Centro de Portugal, Pedro Machado, adding that “tourism in the Centro region Portugal has grown in recent years at historic rates, exceeding the national average ”.
The centre of the country has four places classified by UNESCO as World Heritage: the Monastery of Alcobaça, the Monastery of Batalha, the Convent of Christ, in Tomar, and the University of Coimbra, Alta and Sofia. Recently, a book was published that takes children and families to discover these sites, entitled “Imagine a Treasure”. The work was developed by the publisher Planeta Tangerina, in collaboration with the educational services of the four places that, in the region, are part of the list of World Heritage.