Dior Declares his Love for Perfume with the First Boutique in Lisbon ♦ It smells good, but it doesn’t smell like Lisbon. Maison Christian Dior brings to the city for the first time the aromas of the French house, directly from Grasse, a region of the French Riviera and the nerve centre of its perfumes. Secrets From Portugal brings you this amazing boutique that opened at El Corte Inglés and is dedicated to the love of perfume and the art of offering.
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It is the first in Portugal and recreates the Dior universe and all its perfumery savoir-faire, a way to offer Lisbon the brand’s olfactory experience. The boutique acts as a corner in the beauty zone of El Corte Inglés, with all the Parisian elegance and delicacy.
“Lisbon is where everyone wants to be, where we weren’t and there was that potential,” confesses Daniel Figuero, one of Dior’s international fragrance ambassadors who works directly with brand perfumer François Demachy. “Besides that is a good combination: the Lisbon vibe with the Grasse aromas”.
Here, the brand invites you to stick your nose where it is not called. The fragrances are arranged on the marble central counter, perfectly aligned and by olfactory families – fruity floral, lightly floral, sensual and oriental. The fragrances (there are always 22 being that each year, two new come out leaving another two).Image
But there is more. The store is an authentic scent office where everyone can have a personalized consultation to find out which fragrance is best suited to their personality. What colour do you like to wear? What message would you like to give if your perfume spoke? These are some of the questions Dior experts will ask you before suggesting two or three perfumes to figure out which one you identify with most.
And if the store recreates a typical Parisian home, the visitor must be transported to scenarios that take him on a visual journey to where the magic of the Maison happens. There is a large digital window that simulates a view of the street, but instead of being a Lisbon street, the views overlook Grasse on the French Riviera. This was thanks to a wall of flower-field imagery at the brand-owned Château de La Colle Noire and where Christian Dior claimed to feel both a perfumer and a couturier.
Space was thought to detail and with an area dedicated to the house, were the boutique not also a place of worship for those who like to offer and receive, the true host. There are fragrant soaps (35 € -50 €) – where you don’t even have to open the box to smell it – and aromatic candles (75 €), to which you can add accessories like the base or a candle eraser to maintain the class.
António Augusto de Aguiar, 31. Mon-Thu 10.00-22.00, Fri-Sat 10.00-11.30, Sun 10.00-20.00